Don’t know about you but I really look forward to watching The Apprentice on TV each week. Because it almost always offers a lesson in online marketing.

Take the recent episode where the two teams were charged by The Donald with making money any way they could selling services to dog owners.

Drama aside, the team that lost was a so called “one trick pony”. They pinned their success on one thing – dog washing. A good idea but not quite good enough. Because the winning team not only offered dog washing but dog massage plus nail clipping too. I don’t think it’s a coincidence that by offering a variety of services they earned three times as much.

Income diversification is also a winning strategy online. One I mention to all who will listen. That’s because it’s dangerous to depend on one product’s cash flow for your site’s survival.

So here are three ways to avoiding the fate of most one trick ponies.

===== > Promote Your Own Product

I strongly believe you should have your own product to promote.

Ideally something digitally delivered like an eBook or software? This way your “bread and butter” can’t suddenly be taken away from you should the product owner decide to no longer use affiliates. Which happens you know?

Even better it’s smart to develop a higher priced back end product that offers even more help. Doing so knowing that if you offer a high quality product a certain percentage will want even more ideas and solutions from you. And these back end sales are the easiest kind.

Oh and don’t think I didn’t hear that groan two paragraphs ago. But anyone can develop a starter info product in 24 hours.

• Develop a list of 25 pressing questions those in your niche want answered.
• Have a friend interview you for an hour over the phone asking you those questions.
• You provide insightful answers while taping the call.
• Transcribe the a

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